Marketing the moon the selling of the apollo lunar program is a comprehensive look at the successes and the challenges of launching a massive marketing program marketing and communication managers will find countless insights into the pitfalls as well as the rewards of creating and nurturing their own initiatives. David scott and richard jurek authors of marketing the moon the selling of the apollo lunar program are professional marketing experts with a serious side interest in nasa history and memorabilia. Marketing the moon the selling of the apollo lunar program by david meerman scott richard jurek review margaret weitekamp technology and culture volume 56 number 3 july 2015 pp 777 778 review. In marketing the moon david meerman scott and richard jurek tell the story of one of the most successful marketing and public relations campaigns in history the selling of the apollo program
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